Fintech Marketing Outlook Nigeria 2024

The Nigerian fintech industry is experiencing explosive growth, driven by a young, tech-savvy population and a rising demand for innovative financial solutions. But with such rapid change, it's crucial for fintech companies to stay ahead of the curve when it comes to marketing.

Nigeria’s Fintech Marketing Outlook 2024 provides you with a comprehensive view of the current state of fintech marketing in Nigeria, equipping you with the strategies you need to acquire new customers, retain existing ones, and drive long-term growth.

Inside Nigeria’s Fintech Marketing Outlook 2024:

• Paid advertising emerges as the dominant channel, responsible for 33.3% of customer acquisition across fintech verticals 
• Verticals like Merchant Payments and Point-of-Sale (POS), Investment and Wealth Management, and Digital Lending exhibited high customer acquisition costs in 2023.
• A significant portion of the marketing budget (50%) is allocated to the most effective channels across most fintech verticals
• 29% of the surveyed fintech companies used Generative AI for content creation in 2023

Download this report and leverage the data-driven strategies you need to capture market value sustainably.